U.S. Health Reform: Versions 2010, 2012, 2014, and Forever
Benjamin E. Sasse
President and Professor of History at Midland University
Abstract: American healthcare is in crisis. Costs are exploding, quality is uneven and often unknowable, and nearly eighty million of us are uninsured at some point each year. It is entirely understandable that the American people want explanations, solutions, and leadership. There is thus much discussion of reform in Washington. Unfortunately, little of this talk amounts to fundamental change. Why not? Because the problems are much worse than the American people and most of our leaders understand: As the baby boomers are beginning to retire this year, we are now beginning a decline from 3.8 to 2.4 workers per beneficiary over the next two decades. Healthcare is already the largest sector of the U.S. economy and will soon be ballooning beyond any sustainable level. The three policy levers that are available that might address this crisis - provider reimbursement decreases, benefit cuts, or tax increases - are not the kinds of proposals politicians raise their hands to propose. And the only real solution - actual health sector innovation - is not something current payment systems can stimulate. More innovation, more technology, and more creative ways of envisioning the patient/provider relationship are coming, because there is no other way. The future will be both treacherous and fascinating – and hugely rewarding for the breakthrough companies and thinkers.
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Enterprise Mobility - Vision, Strategy and Execution plan
Vikas Kawatra
Director, Enterprise Business Applications & Services at Genomic Health
Abstract: As the healthcare service costs continue to rise, it is becoming ever more important for healthcare service providers and companies to leverage the convergence of open source mobile platforms, advancement in device features, standard API's and advanced 3G and 4G networks. This convergence and digitization of networks enables the formation of mobile internet. In this network the mobile device becomes a hub linking the physical world with the digitized networked world. Peer to Peer interactions will change human experiences by enabling machine response to human requests, and machine origination of contextually relevant workflows that will influence behavior, actions, or inactions, and content consumption. The session explores how businesses can use this convergence, the digitization of the networks and the mobile internet to bring a disruptive change to current practices for leveraging internal and external resources, increasing the ROI on existing technology investments in ERP, CRM, Enterprise Data Warehouse and really improving the quality of information and services delivered to customers. We will discuss scenarios and real world examples for using smart "Enterprise mobile applications" for delivering contextually relevant and geographically enabled information and analytics, personalized content, improving and enabling new business processes, introducing new sources of competitive advantage, expanding into new markets & geographies, cutting costs, and expanding customer relationships. We will define a practical strategy for building a successful Mobile Application Solution Delivery program using the new technologies and feature capabilities. We will discuss the key components of this strategy, employee segmentation and beneficiaries, success criteria, sponsorship, development frameworks, methods for securely handling corporate and patient information , personalization, and metrics for measuring value. We will briefly explore the development of mobile applications using existing mobile technology platforms and the emerging HTML5 standards. We will look at examples of mashing up process flows, data and documents from ERP, CRM and Document Management systems in the enterprise. Finally, we will discuss a real use case for an Enterprise mobile application that has transformed and significantly enhanced the value that the Sales Force brings to the Enterprise by leveraging the strategy, framework, technology and re-thinking of business processes in a new and innovative way. Keywords: Mobile development strategy, mobile use case, busienss process, digitization. Convergence, mobile internet, healthcare
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Strategy, Best Practices, and Requirements for Your Mobile Health App
Mike Kelly
Founder & CEO of Ora Interactive
Abstract: Advancements in mobile technology, access to unlimited data plans, and third party application development has led to a wealth of opportunities in the emerging mobile market. The health industry in particular, large in scale and driven by innovation is an exciting and advantageous market for mobile products. Before engaging the health industry with mobile products, it is imperative that companies fully understand the mobile landscape, technologies, platforms, best practices, and industry requirements. Doing so will help save time and money and set the path for long-term success.
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Mobile Health and the Law - Federal Regulation and Emerging Opportunities
John Huffman
Attorney at Greenberg Traurig, LLP
Abstract: Though mobile health is still an emerging industry, some of the federal regulations governing the industry specifically those promulgated under the Federal Food, Drug and Cosmetic Act or the Health Insurance Portability and Accountability Act – are actually quite established. The manner in which the federal government applies these regulations to mobile health suppliers and consumers, however, continues to develop, and the mobile health industry must be aware of these emerging trends. This presentation will address some of the legal issues surrounding the development, sale and use of mobile health devices and products, including the application of FDA regulations and HIPAA privacy and security rules. Mobile health devices and products also represent an emerging area of opportunity for medical providers of all kinds. As health information technology flourishes and medical providers move their information technology systems into the 21st century, mobile health suppliers and developers will see new and widespread opportunities for proliferation of their products and devices as well as an increasingly accepting market of medical providers willing and able to adopt those products and devices. This presentation will also address the new and emerging opportunities for mobile health and telemedince applications, including those created by the new federal healthcare reform legislation (the Patient Protection and Affordable Care Act).
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Navigating the Chaos of Mobile Apps - Delivering Native Apps That Reach the Maximum Number of Users
Aaron Kaufman
Vice President of Sales, Healthcare & Life Sciences at Kony
Abstract: There are tremendous amount of valuable opportunities for consumer and provider apps in the payer, provider and pharmaceutical space. The biggest problem is how to reach the broadest segment of users given the highly fragmented nature of the mobile OS landscape. This fragmentation creates even more challenges when organizations consider how to deploy, manage, update and control the plethora of native apps delivered to consumers. This presentation will focus on strategies to alleviate the pains of managing multiple code bases, auditing and logging procedures, security controls, data integration points and much more - without compromising functionality on the latest and greatest hardware devices. Learn how some organizations are delivering apps to all major OS platforms in as little as 8 weeks.
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MPERS Technology: Facilitating an Independent Lifestyle for the Growing Senior Population
Richard Lobovsky
Vice President of Business Development at Lifecomm
Abstract: Today's seniors still have the same basic care needs as generations before them: remaining safe and secure while maintaining their independence. However, an aging U.S. population, combined with the unavailability or inconvenience of traditional senior care options, is precipitating dramatic changes. Fortunately, mobile personal emergency response system (MPERS) technology offers a host of features to accommodate an independent senior lifestyle while delivering peace of mind for caregivers. Automatic fall detection notifies emergency personnel in the event of a senior fall, while GPS provides a precise location of the fallen senior. Reliable cellular communication means that MPERS devices operate in and out of the home throughout a large portion of the U.S. Experienced emergency response service providers can be a calming voice during a time of need and can inform first responders of critical patient-specific health information. But MPERS technology is not just about providing crucial assistance in life-and-death situations - it's about a convenient, personalized solution that promotes a healthy, vibrant senior lifestyle. Seniors and caregivers can monitor activity levels, get help with locating a misplaced MPERS device, set up custom alerts, and review customized reports through intuitive web-based portals. Future generations of MPERS devices will no doubt include additional powerful features and integration with multiple databases, electronic devices, and services. MPERS devices will become increasingly customizable and feature-rich, like so many consumer electronics devices. Perhaps most significantly, MPERS technology offers a new model of senior care in a time of economic uncertainty. MPERS devices can not only help avoid or postpone options which are more costly or less convenient for seniors and family caregivers; they can also supplement other types of senior care.
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The Public Policy of Mobile Health: What You Don't Know Can Hurt You
Bill Jones / Beto Cardenas / Frederick McClure
Owner of The Jones Firm / Counsel at Vinson & Elkins, LLP / Managing Partner at SNR Denton
Abstract: This panel will discuss the importance of federal and state legislation in mobile health and the impact of such legislation on enforcement and initiatives. This panel will further discuss the practical effect of policy on governmental entities and private companies, particularly given the reality of the current deficit crises.
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Cell Phone Use Characteristics May Predict Six-month Oral Contraceptive Continuation
Paula Castaño M.D., MPH
Assistant Clinical Professor in Obstetrics and Gynecology at Columbia University Medical Center
Abstract: Objectives: To determine cell phone use characteristics associated with oral contraceptive (OC) continuation Methods: We randomized women from an urban family clinic using OC to routine care alone or with a daily educational text message delivered by an inexpensive automated system. We asked participants about cell phone use characteristics at enrollment and after a six-month text message intervention. At the six-month telephone interview we also assessed OC continuation. Results: The 962 participants were young (20.6 ± 2.6 years) and racially diverse (42% African American, 27% Hispanic, 27% White, and 4% Asian). At enrollment 9% had a prepaid cell phone service plan and 91% had monthly plans; 87% with monthly plans had unlimited text messaging. Participants reported having their cell phones on and with them all day, and sending and receiving from 80-90 messages daily. Only 2% shared a cell phone. We reached 683 (71%) women at six months, but only 49% of those with a prepaid plan. Women with the same cell phone number for longer and those who had no service interruptions were more likely to be continuers, after adjusting for age, race and education. The intervention group had higher OC continuation than the control group (64% versus 54%, p<0.01). Those in the intervention group received and read most messages; more than 90% were satisfied with message number, content and length, and stated that the messages helped them remember to take their OC. Women who blocked messages, reported recent service interruptions, or changed their cell phone number or provider were more likely to discontinue, while those who took their OC within an hour of receiving the text message and who wanted to continue receiving daily messages were more likely to continue. Conclusions: This study confirms that young women are active cell phone users who frequently exchange text messages. Stable cell phone service, indicated by length of time with same phone number and infrequent service interruption, is associated with success of a text messaging intervention to improve OC continuation.
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