Tap into the Booming Mobile Health Market with a Comprehensive Mobile Health Strategy

Global Healthcare Innovation Leader

Abstract: Healthcare is shifting from a siloed, hierarchical delivery system to one that is more collaborative, transparent and inclusive of patient involvement. Remote monitoring devices and mobile health applications now allow consumers to access their medical records online and monitor their own blood pressure, pulse, blood glucose levels, weight and other vital signs. Mobile health technology is of particular interest to physicians to improve health outcomes, reduce costs and better engage patients. PwC estimates that the annual US consumer market for remote and mobile healthcare monitoring devices will be as much as $43 billion. Despite the market potential, greater clarity is needed around regulatory and reimbursement issues. Until then, there is an opportunity for companies to do their own self-assessment of the value they are creating. Research by PwC indicates that companies whose products reflect five broad principles will have the best chance of success. There are a number of important considerations for medical companies as they look to tap into the mHealth market. In this presentation, PwC's Chris Wasden will discuss the five principles for mHealth success: 1. Interoperable with other apps, devices, software and personal health records; 2. Integrated into the care continuum with multiple devices and metrics; 3. Intelligent and able to make sense of data, create meaning from information and provide real-time, actionable support to modify patient behavior; 4. Socialized so as to sustain behavioral change through a community effect and interpersonal engagement; 5. Outcome-oriented and able to document, measure and validate, to confirm performance and results. The presenter will outline how mHealth products can comply with each of the five principles to achieve acceptance and success, citing specific examples. At the conclusion of this session, attendees will be armed with the tools to implement a comprehensive mobile health strategy.

The mHealth Revolution - What's Your Wi-Fi Prognosis?

Director of Product Management at Xirrus, Inc.

Abstract: Wireless networks are now giving caregivers unprecedented access to diagnostic tools, patients' status, prescriptions and medication. To support the mobility needs of healthcare; more Wi-Fi enabled devices are rapidly working their way into hospitals and other healthcare facilities. For these devices to work properly Wi-Fi Coverage alone is not enough - IT must support greater densities, higher bandwidths and support any application over a diverse set of devices. Learn how to achieve immediacy and mobility by properly designing your wireless network to support the impeding influx of wireless devices and applications (hint: just throwing up more access points is not the answer). Providing density on demand requires a scalable architecture. Learn how Xirrus addresses the explosive growth of mobile Wi-Fi devices with technology that meets today's demands for scalability.

Enhancing the User Experience of Mobile Health Apps

Assistant Professor at Tufts University School of Medicine / Alliance Health

Abstract: While smart phone use is growing and mobile health apps are continuing to proliferate, data shows that only a small number of downloaded apps are ever opened let alone used. Learn why this is and how to avoid it through the design of better mobile health user experiences and the evaluation of the healthcare consumer user experience in context.

Instant Allocation of a Distributed Healthcare Workforce by 2-way Text, Phone & Email On Any Device!

Founder and CEO of Targeted Instant Communications Inc. and the creator of YourNurseIsOn.com™

Abstract: Many systems of institutional communication were created prior to currently available communications technologies and the wide adoption of mobile devices. We propose to contrast existing staff communication methods with more modern communications technology methods to discover possible benefits in patient outcomes, workforce retention and utilization, and cost reductions due to increased efficiency. Multi-channel communications modalities, unified communications and the interoperability of legacy and proprietary staff management systems with these technologies offer unprecedented opportunities to improve care coordination, data sharing, medication compliance, appointment utilization, provider allocation and patient outcomes. An examination of communications technologies, modalities, channels, interactivity, responsiveness and redundancy will be conducted. A vendor neutral synopsis of previous technologies, current implementations and coming trends will follow the initial problem summation, proposed tact, and methods. Potential scope, reach and impact will be projected and shared in a visually pleasing manner. Possible action steps, pertinent organizations and references will be shared at the end. The presenter will be available after the presentation to discuss in further depth.

The Risks of Software Driven Devices

Executive Director / CSO at eProtex

Abstract: As healthcare providers scramble to meet new mandates, independent audits reveal a collective failure in electronic data protection as it relates to connected medical devices. From iPhones to surgical lights and smart beds, any device transmitting data to a network is a potential target or launch pad for security breaches if left unprotected. The outcome? Potential data loss, patient misdiagnosis, hefty penalties and jail time-not to mention a PR nightmare. "Someone in this room has a smartphone with a virus on it and you just don't know it," Jeffrey Short, an attorney specializing in healthcare IT, shared with our audience at a recent conference. "You plug that into a network and it could infect every single device connected to the network." "Worse yet, it can harm patients," added Dr. Jeffrey Rose, Ascension Health's VP of Clinical Excellence and Informatics. "It's one thing to say, 'The CT scanner isn't working.' But what if you impact the CT scanner in a way that delivers an abnormally-high dose of radiation?" One obstacle is that clinical engineers who care for medical devices and the IT department aren't equipped to discern how individual devices and the network impact one another. "Between them, there's this 'neverland' of finger-pointing over a bunch of devices that could take down both sides," Dr. Rose explained. "You're looking at HIPAA risk, malware risk and malfunction risk with direct patient ramifications." "You don't think it will happen to you," says Earl Reber, executive director for eProtex, "and then you read the news of it happening to your peers, almost daily." In 2009, nearly 80 million health records were breached, according to the Privacy Rights Clearinghouse. With so much at stake, healthcare leaders can no longer afford not having a firm grasp on these blind spots. Learning Objectives: explore data security blind spots unique to software-driven devices; examine the business and clinical repercussions of these commonly-missed threats; and identify action steps to minimize or reverse risks.

The Convergence of Mobile Health with Social Health

Senior Director at Optum Health

Abstract: In a recent survey from Forrester, consumers rated mobile & social health management solutions as most usable for their health care needs. With physical inactivity as the most prevalent health issue in the USA, leading to obesity and ultimately chronic conditions, the mobile space is a key platform for innovation in inspiring consumers to get physically active leading to long term behavior change. In this session, Shawn Moore, Director of Product Management will discuss OptumizeMe a new category of mobile applications at the center of the convergence of "Mobile with Social". This application is now available on a variety of mobile platforms including Windows Phone 7, iOS and Android that uniquely delivers on key consumer benefits including: 1. Allowing users to create health related challenges with friends, family and co-workers 2. Making challenges competitive or collaborative. A team sport or individual sport 3. Having fun thru recognition and achievements, built in to the application environment 4. Integrating with other social media sites including Facebook enabling seamless direct messaging. Shawn will review early results from the OptumizeMe user base demonstrating how the convergence of "Mobile with Social" applications can inspire health behavior change and discuss the recent award from The Microsoft Health Users Group given to OptumizeMe for its forward thinking approach to behavior change in the mobile space.

Mobile Wellness - Moving Big Mike

Co-Founder & CTO of WorkSmart Labs, Inc

Abstract: June 2012 is the forecasted date for the smartphone singularity -- the time when over 50% of U.S. consumers will use smartphones. The singularity will have a huge impact on wellness. People who would never consider buying a dedicated fitness device like a pedometer, now suddenly have just such a device in their pocket. People who would never consider tracking calories, now suddenly have a device that can help them always with them. People who never bothered to visit a website to analyze their activity, can now get this analysis pushed to them on their personal device. Wellness is no longer for the data heads. How do we build wellness products in this new environment? Come hear the lessons we have learned while building wellness applications for millions of mainstream consumers.

The Evolution of Wearable Mobile-Health Applications

Vice President of Business Development and Marketing at Aerotel Medical Systems

Abstract: Wearable technologies offer exciting opportunities for personal mobile health applications development.  Wearable systems can be implemented in the areas of chronic disease management and elderly care. They promise to provide seamless access to health professionals from anywhere at anytime. Wearable systems impose significant challenges for developers, in areas such as development of smart fabrics, miniaturization, battery management, cost-reduction and user interfaces. However, their development is driven by the promise to bring healthcare to the people instead of bringing people to healthcare, making healthcare more personal and accessible to everyone. We present the past and present of wearable mobile health systems developments, and conclude with a look into the future wearable personal mHealth systems that are currently being developed.

Multi-Modal Strategies for Mobile in Today's Market

VP Strategic Marketing at iLoop Mobile

Abstract: Mobile health care solutions are creating a new frontier of innovation that is driving down costs, increasing access and improving quality of care. In a health care organization, cost concerns, system efficiency and marketing needs are driving this innovation. Pharma brands and retailers are also looking for mobile to increase the effectiveness of their marketing and quality of their customer engagement. Mobile has become a part of content distribution to automotive marketing, yet many publishers and content providers are still approaching mobile in individual silos of SMS, mobile Internet, apps and other mobile tactics. See the strategies of how mobile can be holistically integrated into content distribution and marketing plans in a unified way. This session will discuss the business strategy options for mobile integration into content distribution models, as well as the way the mobile touch points can work together as part of a publisher/content provider's business operations. Issues discusses will be how to make mobile work in an integrated fashion, the site vs.app debate and correct strategies for how to choose mobile channels to activate, HTML5 and its effect and opportunities, leveraging content management systems within mobile for efficiencies and other technologies and strategies that can rationalize the deployment of the mobile channel.

Key Takeaways:

• Insight into the mobile marketing landscape with data to discuss the difference between mature mobile marketing and niche technologies
• Best practices for mobile marketing tactics as they apply to specific brand, publisher or business marketing objectives including newer developments such as CRM segmented SMS messaging, location aware messaging, and the site vs. app debate
• Examples of mobile marketing in the market today and tomorrow: Case studies of how mobile has been successfully deployed and what to look for down the road